Caio Túlio Costa

The mission of COSTA & KRANZ|CONTENT is to help media companies and enterprises to produce quality content for the publication of both the mass media, targeted vehicles or for the internal corporate public.

COSTA & KRANZ|CONTENT serves companies that require:
- Editorial Projects of general publications (magazines, supplements, books, sites) and columns or targeted sites, in particular in the areas of life quality, health, behavior (especially for young people), information and entertainment in general.
- Editorial Projects for publications that need to create or adjust their content to a modern media model.
- Implementing and supporting actions and events for their customers and employees, increasing their communication with the internal public either through leaflets, posters, murals, websites, intranets, guides, brochures or publications generally focusing on content-oriented life quality, health and / or behavior.
- Developing cultural content for internal events, competitions, workshops, meetings, lectures and discussions that expand the areas of knowledge and bring the discussions that deepen the relationship between employees and bring them closer to the company and acquire knowledge of the new world around them.
- Developing book projects based on testimonies and interviews, scripts for documentaries and videos in the areas of life quality, health and behavior.

COSTA & KRANZ|CONTENTS operates in the following areas:

Traditional Media

•  Analysis of company requirements or needs, strategic planning of content and development editorial projects with involvement in the Editorial, Commercial and Marketing areas.

Digital Media

•  Analysis of business requirements; the definition of a model approach to digital media; the identification of contents (information, entertainment, interaction), strategic planning and the elaboration of editorial projects with involvement in Editorial, Commercial and Marketing areas.

Companies in general

•  Analysis of company needs for the internal public and communication objectives with development of strategic content planning.
•  Creation of publications for internal public such as brochures, newsletters, notice boards, publications and websites, whether general or targeted.
•  Production of events that require high-quality content – either in terms of lectures, workshops, competitions, rallies and meetings for increasing awareness and improving inter-personal or between the various areas of the organization.
•  Preparation of action strategy for companies wanting to develop:
−  Content on quality of life, health and behavior;
−  Deepening the relationship with internal public;
−  Targeting Public
−  Knowledge Management;
−  Implementation of the internal area of communication.

Professional Bell Kranz manages COSTA & KRANZ|CONTENT

Graduated in Radio and Television at FAAP, in Journalism at Faculdade Cásper Líbero and specialized in History and Civilization at Sorbonne (Paris-France), journalist Bell Kranz built her career on television and print journalism with expertise in creating products for the quality of life, health and behavior. She worked in Rádio and TV Bandeirantes, Abril Video, SBT (in the first edition of Aqui Agora) and TV Cultura (X-Tudo, Silvia Poppovic Program), Folha de S. Paulo (columnist, editor of Folhinha and Folhateen, creator of Equilíbrio and Synapse) and Jornal da Tarde (Jornal de Compras) is a columnist for Editora Globo magazines (Casa&Jardim, Casa&Comida, Revista do Fantástico), co-author of “Guia Russomano do Consumidor” (Saraiva, 1994) and editor of Creative Economy brochures, published by i-Mod – institute for which she also developed the Campaign for Nutrition Education (for São Paulo Fashion Week – SFFW – models). Since 2008 she is dedicated to the creation of content and projects for institutions and companies like SPFW, Editora Globo, Folha de S. Paulo, Lira Odonto and Banco Itaú.