Caio Túlio Costa

The COSTA & KRANZ|DIGITAL mission is to assist companies in developing strategies to ensure success in digital business, generating robust revenues and high profitability at low costs.

COSTA & KRANZ|DIGITAL serves companies that require:

-  to develop an action strategy for the market maintenance / expansion, to reduce costs and increase productivity.
-  to adjust to a modern media model, avoiding the cannibalization of their products.
-  a site / portal with information and entertainment content specially designed (or adapted) for the Internet and supported by advertising revenues (text and display), e-commerce and / or services.
-  to plan content for the Internet and new media (internet, social networks, mobile devices) with a profitable business model.
-  to strategically assess the digital business in times of rapidly changing technology and business models.
-  to structure the digital business in Brazil for foreign company.
-  to start a more sophisticated customer service center.

COSTA & KRANZ|DIGITAL operates in the following areas:

Traditional Media Strategy

•  Company review; strategic planning; development of business and action plans involving the Human Resources, Technology and Marketing areas.
•  Demonstration of the industry current changes ; strategic planning for migration to new media, development of business and action plans sustained in one database,  text and display advertising, billing / payment  system and redesign of the technology park.
•  Implementation and/or monitoring of ombudsperson process.

Digital Media Strategy

•  Definition of a business model in digital media: identification of content (information, entertainment, interaction) and technology platform, focused on marketplace analysis, strategic planning, business and action plans.
•  Detection of industry technological changes; strategic planning, business and action plans.
•  Company review and development of strategy to implement one only database; analysis of the need for display and/or text advertising and billing/payment system.
•  Implementation and/or monitoring of ombudsperson process.

Digital Strategy for Companies in General

•  Analysis of the business and the possibilities of exploitation of digital media; definition of exploration  focus on the internet and mobile market (use of internet and social networking with commercial interface); text and  display advertising system, billing / payment system; creation of digital contents; development of strategic planning, business plan and action plan.
•  Elaboration of action strategy for companies that want to develop:
−  Digital Contents;
−  Customer  Relations Management – CRM;
−  Customers Segmentation;
−  Loyalty Management;
−  Knowledge Management;
−  Online Communities;
−  Display and/or Text Advertising;
−  Ombudsperson System Implementation

Professional Caio Túlio Costa manages COSTA & KRANZ|DIGITAL

PhD in Communication Sciences from the University of Sao Paulo, Caio Tulio built a solid career as a journalist and executive (21 years in the Folha Group), professor of communication (PUC-SP, ECA-USP Post graduation and is currently at the School Casper Libero – SP), ombudsman (first to implement the function in Brazil, Folha de S. Paulo) and publisher (creator of the Revista da Folha).

Famous as the founder and first chief operating officer of the largest Brazilian online service (UOL), a specialist in digital media companies merger (BOL plus UOL; ZipNet plus UOL), reorganized the business model for digital media companies (iG, and BrTurbo iBest, which merged into the Internet Group) and a consultant to Oi (responsible for setting the strategy for a converged multimedia platform for internet, mobile phone, radio and TV).

Author of books on communication as “Ética, jornalismo e nova mídia – uma moral provisória” (or “Ethics, Journalism and New Media – A Provisory Moral”), Ombudsman – O Relógio de Pascal (or “Ombudsman, the Pascal Clock”, and organizer of books on strategy, as “50 Brazilians Thinking About the Future of the Country” and “Are We Or Have We Become Corrupt?”, edited by the Brazil DNA Institute, of which was one of the founders when presided the SEMCO Foundation.